Assistant Research Professor of the Institute of Public Policy, South China University of Technology.

In 2022, She was awarded a PhD in Media and Cultural Policy from the Centre for Cultural Policy Research (CCPR) at the University of Glasgow. She obtained her BA degree from East China Normal University (ECNU), and her MSc degree with distinction from the University of Glasgow.

May 2021 – September 2021 Teaching assistant of Issues in Audience Management (IAM) (FTV5007), at the School of Culture and Creative Arts, University of Glasgow.

She is the author of Media Power and its Control in Contemporary China: The Digital Regulatory Regime, National Identity, and Global Communication (2022, Palgrave Macmillan). Her publications have appeared in journals such as International Journal of Cultural Policy, International Journal of Communication, Place Branding and Public Diplomacy, and AI & Society.

She is currently serving as Deputy Director of the Guangdong International Communication Research Center (SCUT). She has made outstanding contributions to policy research.

Publications:

Articles:

1. Zhu, Y. (2022). China’s ‘new cultural diplomacy’ in international broadcasting: Branding the nation through CGTN Documentary. International Journal of Cultural Policy, 28(6), pp. 671-683.

2. Zhu, Y. (2023). The Greater Bay Area: Film festivals as platforms for cultural diplomacy. Place Branding and Public Diplomacy, 19(3), pp. 335-344.

Books:

1. Zhu, Y. (2022). Media Power and its Control in Contemporary China: The Digital Regulatory Regime, National Identity, and Global Communication. Singapore: Palgrave Macmillan.

2. Zhu, Y. (2026). China’s Global Communication during Geopolitical Changes: National Discourse, Digital Regulation and Public Diplomacy. In Pluralism, Culture and Communication in Contemporary China. (Forthcoming )

3. Guo, H. & Zhu, Y. (Eds.) (2026). Reshaping Modernization: China and the Global South. Singapore: Palgrave Macmillan.

Book Reviews:

1. Zhu, Y. (2022). Verdegem, P. AI for Everyone?: Critical Perspectives, International Journal of Communication, 16, pp. 931–934.

2. Zhu, Y. (2024). Florian Butollo and Sabine Nuss (Eds.) Marx and the Robots: Networked Production, AI, and Human Labour, AI & Society, 39, pp. 1499-1501.

Conference or Workshop Items:

1. Zhu, Y. (2019). ‘China’s Broadcasting Culture in Transition’, Beginnings, Networks & Endings, University of Glasgow, 2 May 2019.

2. Zhu, Y. (2019). Public Service Broadcasters and Documentaries in Contemporary China’, Divisions, University of Glasgow, 22 May 2019.

3. Zhu, Y. (2021). China’s Digital Regulation System: Media Power and its Control, Coffee Morning with CREATe, Centre for Regulation of the Creative Economy (CREATe), University of Glasgow, 26 November 2021.

4. Zhu, Y. (2021). Reimagining China’s National Culture: International Co-production and IPR Trade, Chinese Audio-Visual Cultures: The Interaction between China and the Rest of the World, University of Southampton, 7 May 2021.

5. Zhu, Y. (2022). Imaginary self and constructed emotions: Bergman’s one-way communication with international audiences, Ingmar Bergman out of focus, 29 April 2022.

6. Zhu, Y. (2023). Philip Schlesinger. Media, State and Nation: Political Violence and Collective Identities, UK-China Media and Cultural Studies Association (UCMeCSA), 29 January 2023.

7. Zhu, Y. (2024). Media Production and Regulation of AI-generated Content (AIGC) in Global Communication, 2024 Guangdong-Hong Kong-Macao Greater Bay Area International Communication Development Forum, 17 November 2024.

8. Zhu, Y. (2025). Towards a transnational approach to digital platform governance: Cases of social media industries, Structural Transformation and Industrial Policy, Guangzhou, China, 14-17 April 2025.

9. Zhu, Y. & Wu, J. (2025). Co-creation, user engagement and community governance across social media platforms on transnational communication: Towards a self-governance model of digital regulation?, the 11^th International Journal of Press/Politics Conference, National University of Singapore (upcoming), 19-21 November 2025.